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PRESS RELEASE – May 9, 2008
It’s FINAL…It’s the FINAL DESTINATION for JAM! The JAM Brands partners with NLCC to produce Final Destination!
What happens when you take a nearly 550-team event produced and directed by four solid event producers and then add seven more top-notch event producers and a hot, national, multi-brand powerhouse into the mix? A big announcement is what you get!
It’s FINAL! It’s the Final Destination for The JAM Brands, who will be joining the mix with NLCC in the direction and production of the World’s largest multi-brand, all-level event. The partnership in Final Destination that was recently finalized puts the event producers from The JAM Brands and NLCC together on one team beginning in 2008-2009.
Final Destination has been quite a success story from the start. It all began in 2006 when the NLCC made history by creating a true end-of-the-season culminating event. This event made history by bringing together multiple event producers offering one jointly run event for all levels of all-star cheer. The first year brought great success with an amazing 256 teams participating in the event in Baltimore, Maryland. In 2007, Final Destination returned to Baltimore and took off to new heights including a stellar turnout of 449 teams from 20 different states across the U.S. and Canada. Final Destination’s crazy growth pattern continued this season with an earth-shattering 541 teams battling it out in Virginia Beach, Virginia.
The JAM Brands, headquartered in Louisville, Kentucky, will bring even more national exposure to this already successful event including the addition of seven event producers which will be hosting qualifying events during the 2008-2009 season. Those event producers include JAMfest Cheer and Dance Events, COA Cheer and Dance, America’s Best Championships, Coastal Cheer and Dance Events, Great Lakes Championships, GSSA 1 Spirit Championship Series, Aloha International Spirit Championships and LIVE! Another subsidiary of The JAM Brands, Spirit Innovations, will serve as the “Official Uniform of Final Destination.”
Aaron Flaker, President of The JAM Brands, says, “Final Destination is a perfect fit for The JAM Brands! We are an established group of quality brands getting involved in an established, quality event. Adding our JAM team alongside the companies of NLCC will prove to be an unbeatable combination. Hats off to NLCC and its members, who have been extremely innovative in their approach. The JAM Brands look forward to taking this huge success story to an even higher level. Final Destination is already the BIGGEST and we are going to continue to work hard as a team to continue to make it the BEST!”
NLCC (an acronym for ‘Nation’s Leading Cheer Companies’) is based in Maryland and currently includes four event producers…Spirit Unlimited, AmeriCheer and AmeriDance, American Cheer and Dance Academy and Eastern Cheer and Dance Association. This group has been involved in the NLCC since its inception back in the 2005-2006 season and has been involved in the development and production of all three Final Destination events.
The members of NLCC issued the following statement. “We are thrilled to welcome The JAM Brands to our Final Destination family, and we look forward to a long-standing relationship. It is extremely exciting to know that The JAM Brands share NLCC’s belief that ALL LEVELS of cheer and dance should receive the recognition they deserve for the hard work they put in all year. The JAM Brands and its partners also represent innovation and excitement within the spirit industry and their presence will elevate those same qualities that are already the hallmark of Final Destination. We realize that other multi-brand, all-level championships may surface, but we believe that with the addition of The JAM Brands, Final Destination will continue to be the largest of its kind in the world. The bottom line is that the BEST all-level event, just got BETTER!”
“We are very excited to be able to offer a top-notch, year-ending, all-level championship,“ says Dan Kessler, Vice President of The JAM Brands. “This exciting move is just more proof of our continued pursuit to offer the best products and services to the cheer and dance industry. The history and success of Final Destination easily shows why we are so ecstatic about this phenomenal opportunity. We look forward to sharing the one-of-a-kind experience of Final Destination with teams and gyms across the U.S.” Beginning in 2009, Final Destination will be using the USASF rules and divisions. More details regarding plans for Final Destination will be released in the upcoming days and weeks. you can bet that there will be some exciting new twists and turns for Final Destination 2009. Stay tuned!
For more information on this Final Destination partnership, please call Aaron Flaker of The JAM Brands at 1.866.611.2JAM or Tina Edmondson of the NLCC at 1.877.256.NLCC.
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