Experienced team members who express interest in choreographing game routines, sideline routines, and cheers may be given the opportunity with the coach's approval. Some of cheerleaders are natural choreographers. Veterans cheerleaders may be well capable of choreographing themselves, lower level teams and even beginner competition teams. However, the coach or other professionals should choreograph all competitive routines.
Whether creating your own or hiring someone, your routine should show your skills to their best advantage.
Show what you do well, de-emphasize what you don't do so well. If you have good sense of line and shape design the choreography to show this off. Teams that have exemplary stunts should show off these elements. Downplay and minimize your weak spots. This does not mean you shouldn't improve your weak areas: just put on the competition floors today the things you do best now.
Keep it moving. There is a volume of the choreography: does it fill the floor? There is an important distinction to be made between choreographing for a show versus a competition. They see all the space, and you must fill it. However, in a competition, it is to your advantage to keep movements progressing around the floor as much as possible without a lot of meandering maneuvers. Create an impression of strength and movement for the judging audience.
Keep it Fresh. As choreographers, as artists, we are always searching for new ways to communicate our skills to the judges. Cheer borrows figures from one dance and puts them in choreography for another.
Just be aware that some figures don't translate well. Use a different alignments and combinations. Modernization and modification of standard and older moves gives them a fresh look.