Athletic Directors/Program Directors

Branding Sports Events - Creating A Sports Event Identity That Lasts

Trying to build attendance, pride, repeat attendees, an annual fundraiser perhaps. Our friends at Sports Events magazine are also emphasizing to you the importance of branding your organization and your events. The OACC training seminars have emphasized the importance of " Branding Yourself". Here's an exerpt from SE Magazine: "Everybody has the same goal—to build something that emotionally connects to people,” " what’s relevant to professional sports in the way of branding also rings true for amateur sports" “You’re building something that you want to have long-term equity and value".

Advice For Gym Owners, Both New and Old By Chris Crinle

The challenges facing a new gym owner are many and unique. There are few, if any, similar industries that you can lean on for advice on floor space, subscriptions or commercial fitness equipment and the bitter truth is any gym owners in the local area are directly in competition with you and are unlikely to offer a lending hand or advice. They want your customers, not your success.

Commercial Gym Equipment

Possibly the most important challenge facing a new gym owner is that of commercial gym equipment. How do you select the right supplier? Or more importantly how do you select the right equipment? Equipment is likely to be the highest capital investment that a gym is ever going to have to make, so it it is vital to the success of the business to get it right.

Floor Space is Money

With every gym floor space is money. The amount of floor space you have will directly impact the amount of gym equipment that you are able to bring in, which will directly impact how many members you are able to have paying subscriptions and using your fitness machines and free weight areas.

So for your gym to succeed you need to make sure that you are making the most of your space to make it both attractive and fitting the most commercial fitness equipment in that you can. But how do you do that?

Have a Vision For Your Gym

It is vital that you have a vision for your gym in mind. Did you have a vision of what you are trying to do with your gym when you came up with a business plan? When working out what gym equipment you need to buy for your gym you should keep this vision in mind. Did you have a lot of free weights in mind? Or lots of cardio equipment like treadmills, rowing machines and elliptical cross-trainers?

Whatever the vision is, you have to make sure you are following it to keep your gym focused and on plan, rather than just a collection of free weights, random equipment and no real theme.

Have a Budget For Your Equipment

No doubt when coming up with a business plan for a brand new gym you had to sit down and think about your potential budget, what you could afford to be spending on commercial gym equipment. Make supplier you are using is aware of this budget and that you stick to it.

With the economy as it is at the moment making sure that everything goes to plan and budget is vital. But if advice, as we mentioned, is so hard to come by how can you be confident that your plan and budget are suitable?

By making sure you are using an experienced and comprehensive commercial gym equipment supply company. These companies have consultants who are expert at making sure you get just the right equipment for your needs, business plan, budget and vision. The trick is to make sure that you are using a supplier who have a good reputation, experience, and knowledge.

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